The creative process of designing and crafting a unique piece of jewellery is all consuming. It’s important however that as well as embracing the creative process, jewellery designers must grasp the other side of the business – the money making side. Most importantly for a new jewellery maker, this means marketing. To point you in the right direction, here’s some simple advice on where to start:
It is essential to know who your customer is. This may sound obvious, but many a designer has tried to sell their handmade jewellery in the wrong places and found themselves either without a customer base, or categorised in a way they don’t want. Both of which are hard to recover from, especially when you have already invested time and money. The best thing to do is research companies and jewellery designers out there to get an idea of where your designs fit within the market. This can be time consuming, but it is time well spent, as it will constitute a significant investment for the future.
Once decided on your market, you need to work out where you are going to start. Building a customer base is essential; once people know and like your work, they will seek you out rather than the other way around. Craft shows are an effective means for testing the viability of your work, and building a reputation at the same time. Search online to find some in your area, and then visit them. As good as a particular show might sound, you need to evaluate whether it is the correct show for you. Does it focus on handmade pieces? Is the show specifically for jewellery, and if not, would it be an appropriate event for selling your jewellery? Does it attract your chosen consumer demographic? Good shows book up well in advance, so be proactive and start your research early.
The second starting point is getting your jewellery into some shops or spaces where your customers visit. Boutiques and crafts shops are good places to begin. Try to think outside the box. Maybe a display case in the right hairdressers might get you some attention. Remember though, there will be a cost associated with any of these options; you may have to pay a fee to the shop/place for displaying your work, or they may require a commission per piece sold. Therefore, find out their policies prior to discussing your costs, to avoid promising prices that will put you out of pocket. .
Finally you need to start selling your work online as it allows your established customer base to purchase your pieces at their leisure. Online jewellery is a fast growing and dynamic business, and although building your own website is going to be a lot cheaper than opening a shop, it can still be a considerable outlay if you are not a web designer yourself! However, it is still possible to sell online through existing websites, who might consider your work well suited to their target market. Most websites will have information on their website if they are open to new designers.
There can be no greater feeling that wearing new jewellery out for the first time. However, there is no worse feeling than bumping into a friend wearing the same thing! Buying unique jewellery can often be expensive, not to mention hard to find, but thanks to Sally-Ann Wright it is easy to find unique jewellery at an affordable price.
Sally-Ann Wright is based in Cumbria and creates beautiful unique jewellery using silver, unusual precious and semi-precious stones and Swarovski crystals, all of which can be found and purchased from her online store.
The range of unique jewellery that Sally-Ann Wright produces includes necklaces, bracelets and earrings as well as stunning bridal jewellery and children’s jewellery collections. Each piece of jewellery is handmade and a complete one-off so you can guarantee you won’t ever bump into anyone wearing the same piece.
Unique jewellery makes a fantastic gift for your partner, female relative or even a little treat for yourself. It shows not only that you care, but that you spent time to find something different, special and above all, unique.
When buying jewellery there are two key things you look for:
The way a piece of jewellery looks is an important factor when buying jewellery. Will it look as good with a particular outfit as it does in the shop? Do you even have an outfit that you can wear it with? Luckily, Sally-Ann Wright is able to produce unique jewellery based on what you are looking for. Whether you like the look of the unique jewellery on her website, but would like it in a different colour or size, or whether you have something specific in mind but haven’t found what you are looking for in the high street stores, Sally-Ann will produce a piece of unique jewellery for you to look at without any obligation.
Sally-Ann Wright’s unique necklaces and unique bracelets are made using top quality silver plated 7, 19 and 49 strand wire to avoid kinks but produce an excellent flexibility and softness. Sally-Ann is constantly searching for new materials for her unique jewellery including unusual precious and semi-precious stones as well as Swarovski crystals keeping in mind that fashions and seasons are ever changing.
Wedding bands are the rings that are exchanged between the bride and groom on the positive instance of wedding before the priest. Bands are vital part of the carnival. It symbolizes the faithfulness, love, togetherness and companionship between the couples. The ceremony is considered incomplete while not the band.They are solid plain ring of pure metals, whereas the engagements rings are very grand with studded diamonds or clusters. Typically, the couples select a band that suits their engagement ring. The metals used for the band are typically gold, platinum and white gold. Except these there are a range of alternative metals used for making the wedding band. But, most favorite of all the metals is that the platinum thanks to its silver-white sheen and its shortage of availability. On the other hand, it’s terribly pricey too.When the query of affordability comes into picture, yellow gold is the popular one. Gold comes in several totally different colors. Most famous gold is that the yellow gold. Routinely, men want titanium or tungsten metal as a result of of its sturdiness and its color of gunmetal grey.Everyone knows that designer wedding bands are very expensive. There are two places where you’ll notice 14k gold designer comfort match wedding bands.* Well-known jeweller retailersYou’ll notice several totally different jeweller outlets at your place. Outlets that are famous for their designer jewelleries might be expensive but they’re worth believing. You get a probability to pick among the selection of bands obtainable at the store. However, no need to stress, since you’ll always place order for the ring.Price of the gold remains the same the least bit the stores, but each shop charges its own creating charges. As the gold rates can be changing everyday, keep track of the rates. Another choice for low budget is that you purchase the engagement ring and wedding band at the identical time. Nowadays, web is widely used for shopping purpose. You’ll realize a variety of designer comfort match wedding bands in numerous designs. A variety of them don’t even char
